It's Time We Talk
Curiosity is the new currency
“I like your service because I forget what I do is interesting.”
- An early Hero Network client
Self promotion is hard.
Small business owners, nonprofit leaders and community advocates have amazing stories that can inspire us all. When we know more about their passion and motivation, something clicks. We often recognize a piece of ourselves. Storytelling creates a connection and a rooting interest, which drives patronage and support.
Telling our own stories is difficult for a number of reasons. We often can’t see ourselves objectively or think there’s much value for others in our experience. We’re not comfortable with tech or don’t know where to start, and all these newfangled AI tools are head-spinning. Lastly, we’re just too damn busy with everything else to worry about video marketing.
So the stories go untold, and opportunities for business growth and deeper community connection are lost.
Hero Network provides a unique solution. It’s a platform built on curiosity and conversation. “That’s amazing, tell me more,” generates a genuine response from a passionate subject that no scripted selfie video can replicate.
We as consumers are ready to embrace the small business and the bold visionary. We hunger for compelling local news that keeps us connected to our neighbors.
The clear medium of public choice is short-form internet video. While we agree that we all spend too much time on our phones, and Big Tech algorithms have a deserved reputation for dividing us, there is still goodness and discovery to be had there. The new social graphs have shifted away from “influence” to prioritize stories of local interest. The old knock against social media not driving business through the door is debunked.
Through the Hero Network platform, community storytellers can easily reach anyone for a video-chat conversation. They can flip to the back camera and guide the subject around their environment. Upload and manage files, submit for professional editing, and share stories of authenticity that make an emotional connection.
Remember, for all the faults of big social media, the distribution is free and it will find your audience for you. Compelling content wins.
We are already seeing a backlash to “AI slop” on social media. Local news is reinventing itself. These are turbulent times, to say the least. We believe the next big social platform will be “100% verified human” and optimized for the common good. Creating that platform is punching above our weight, but our content is aligned.
The Hero Network team has anticipated this powerful convergence of technology, target market, and societal need for quite awhile. It’s been a steady march to this moment, and we are excited to broadly share our solution.
- Dean Gyorgy